Blog – PRSSA @ Kennesaw State

30Mar 2022 by kennesawprssa

Welcome!

PRSSA

Hello everyone, and welcome to our blog for Kennesaw PRSSA! We are so excited to launch this blog alongside our brand new website and we hope that you will find the materials helpful and engaging. We will post every week about relevant topics in the PR industry. Please feel free to comment and contribute to our discussions about the world of PR. If there are any particular topics that you would like us to blog about, please email your ideas to our designated contact email in the site footer. Thanks!

13Nov 2024 by kennesawprssa No Comments

What Would You Do? Assessing Crises and Crisis Communication Workshop.

Chapter Meetings, Informational

On Wednesday, Nov. 13, Kennesaw PRSSA had the amazing opportunity to get hands-on with crisis communication in the workforce. Asher Morris, Deputy Officer of Atlanta Mayor’s Office of Emergency Preparedness, joined us to walk us through a recent real-life crisis in Atlanta. His experience in the field showed how the power of strategy and trustful communication amidst a crisis is essential. During the workshop, Morris provided students with a timeline of events from a water crisis that occurred in Atlanta earlier this year. We then developed and assessed a crisis communication plan in retrospect, resulting in much valuable insight. Crisis communication is a skill many public relations professionals must develop to be prepared for the unknown. Key takeaways from the workshop included: Always be honest with the public. Show empathy…

12Nov 2024 by kennesawprssa No Comments

BGCA Agency Tour: The Importance of Being Comfortable In Fear.

Informational

On Nov. 12, several Kennesaw PRSSA members had the amazing opportunity to tour the national headquarters of the Boys and Girls Club of America. On this visit, our members were able to learn more about BGCA and hear from multiple guest speakers on a multitude of topics. This visit was not only informative for our members, but empowering and inspirational to hear how much each guest speaker cares for the initiatives set forth at the BGCA. The tour was led by former KSU PRSSA President, Christian Gehrke, who now works at the BGCA and spoke to our members about the BGCA and its mission. The BGCA is a nonprofit organization that enables and values young lives. Through programs pertaining to education, arts, health and wellness, workforce realness, and character and…

17Oct 2024 by kennesawprssa

Kennesaw PRSSA Visits Weber Shandwick to Provide Industry and Professional Exposure to Students.

Informational

On October 17th, multiple Kennesaw PRSSA e-board members were given the exciting opportunity to visit and tour the Weber Shandwick Atlanta offices! Weber Shandwick is a communications and marketing agency that works in sectors such as food and beverage, health, and government and public, just to name a few. Its offices spread across 59 cities, with networks extending to 113 cities. In addition, Weber Shandwick has worked with many high-profile clients and brands, including Pop-Tarts, TRESemmé, eBay, and many more. On this tour, our executive board members, along with students from the University of Georgia, Auburn University, and The University of South Carolina, were able to hear from associates what the agency-side of PR work is like, and what a typical workday looks like at WS. A number of Weber Shandwick…

16Oct 2024 by kennesawprssa

Belonging, Diversity, Equity, and Inclusion: “Be True to Atlanta.”

Chapter Meetings, Informational

Belonging, Diversity, Equity, and Inclusion, or BDEI, is a relatively new concept that is emerging in the workplace. The practice and implementation of BDEI is a way for organizations to create a more culturally diverse, accepting, and understanding work environment. This week at Kennesaw’s PRSSA chapter meeting, we received Amina Jones, Senior Vice President of Multicultural and Health for Edelman, and Alexis Roe, the Vice President of DEI Impact and Strategic Initiatives for the Atlanta Hawks, to speak to the chapter about BDEI and what that looks like in their respective organizations. Through Jones’ background in healthcare and her current experience in PR, she has developed campaigns such as ‘The Unspoken Curriculum’ and ‘Believe My Pain’ that specifically target Black individuals and the mental and physical struggles they face from…

02Oct 2024 by kennesawprssa

Artificial Intelligence and PR: “Don’t freak out, the jobs are there.”

Chapter Meetings, PRSSA

The rise of artificial intelligence technology has many people interested to know if it will help or harm their jobs. For this week’s chapter meeting, we welcomed Dr. Elaine Venter, a professor here at Kennesaw State University, to discuss the uproar surrounding AI technology in the world of PR. “First thing, don’t freak out, the jobs are there,” Dr. Venter reassured the audience that AI is not here to hurt us, but rather help us! Here are the key takeaways from her presentation. AI 101: Artificial intelligence technology refers to the development of computer systems capable of performing humanlike tasks. According to Dr. Venter, “AI is achieved through a combination of machine learning, deep learning, and natural language processing…” Despite the sophistication of these systems, we have not yet reached…

04Sep 2024 by kennesawprssa

Social Media and PR: “The enthusiasm of a puppy and the memory of a goldfish.”

PRSSA

It has been another successful PRSSA Wednesday session! This week we focused on Social Media and PR. Our phenomenal guest speakers gave us crucial insight into what it is like navigating through social media in the eyes of public relations. Paige Hales, Senior Manager of Communication at the Georgia Aquarium, discussed how meeting the audience where they are will always boost brand engagement. With her team and prior experience, she shared how social media has its ups and downs, even for the largest aquarium is the U.S. Nonetheless, she believes the social media game is all about keeping high hopes and teamwork can make the social media dream work. Zach Loechle, Communication Manager at Interstate Renewable Energy Council, shared with us the importance of protecting your brand through honesty. Crisis…

21Apr 2024 by kennesawprssa

Kennesaw PRSSA Partners with Ketchum Atlanta to Bridge the Gap Between Classroom to Corporate

Networking

By: Zari Muhammad Kennesaw PRSSA members are getting ahead of the game by embarking on agency tours with PR giants like Ketchum Atlanta. The students had an immersive experience with Ketchum executives on March 27, 2024, where they learned about Ketchum’s mission and values, recent campaign successes like Wendy’s Mercury Retrograde Menu, the annual fellowship program for recent graduates, and the future of AI in PR. Across the country, college students are graduating at exponential rates without experiencing an authentic workplace, leaving them inadequately prepared for entry-level positions. Throughout the presentation, the spirit of Ketchum could be felt from their employees, as they beamed with excitement to answer questions and share career insights with KSU PRSSA members, making sure to connect everything back to their “why.” “We show up every…

28Feb 2024 by kennesawprssa

Event Planning & PR – Things to Know!

Informational

Written by: Myrikal King Just like the rest of the world, as time passes the field of PR continues to grow and evolve. It has become an extremely diverse field that requires PR professionals to be well versed in several areas of expertise. For many people in the field, it takes time to find which industry is the best fit for their career. Many PR professionals work in several industries before settling into one area of expertise. Event planning is one of the many important industries in the PR world. They put together events from big company fundraisers to small parties and gatherings. Everything from booking entertainment, catering food, booking venues, and anything else in between, is covered by event planners. There are many necessary steps to successfully accomplishing the…

01Nov 2023 by Jayla Williams

AI & PR: The Perfect Match for Transforming Communications

Informational

In today's fast-paced and digital centered world, the world of Public Relations has undergone a transformation thanks to the evolution of Artificial Intelligence. PR professionals are finding innovative ways to harness this technology to streamline their processes, enhance their campaigns, and engage with audiences. Benefits of Integrating AI into PR: AI automates time-consuming tasks, allowing PR professionals to focus on strategic planning and creativity rather than routine work. AI-driven content creation and automation reduce labor costs, making PR campaigns more cost-efficient. Challenges and Ethical Considerations: Despite the significant advantages of AI in PR, there are some challenges and ethical considerations to address. AI-generated content can spread misinformation posing risks to reputation and credibility. It is essential for Pr Professionals to approach AI in PR with caution, addressing potential ethical issues…

21Feb 2023 by Cayman Handley

NONPROFIT PR

Informational

Public relations is critical when working for a nonprofit organization as it determines the bottom line for the organization itself and shapes public opinion. One can best describe public relations as a "storytelling" career in which you are trying to communicate a specific message to your target audience. PR professionals working with nonprofits have one very critical task:Establishing a positive image for your organization in the media to increase donations. When working with nonprofits, an excellent public relations strategy can increase the number of donors within the target audience. But often, an organization can face crisis mode, so a perfect public relations strategy can reflect the gravity of situations that may not be told correctly. It is vital to make your message as transparent as possible. The public must understand…