Blog – PRSSA @ Kennesaw State

30Mar 2022 by kennesawprssa

Welcome!

PRSSA

Hello everyone, and welcome to our blog for Kennesaw PRSSA! We are so excited to launch this blog alongside our brand new website and we hope that you will find the materials helpful and engaging. We will post every week about relevant topics in the PR industry. Please feel free to comment and contribute to our discussions about the world of PR. If there are any particular topics that you would like us to blog about, please email your ideas to our designated contact email in the site footer. Thanks!

19Mar 2025 by Emily Reimbold No Comments

Mock Interview Workshop: Ace Your Next Interview!

Informational

On Wednesday, February 19, 2025, Kennesaw PRSSA hosted a Mock Interview Workshop. At this event, students were able to practice their interview skills, in a real-life setting, with hiring experts. After their interview, attendees were able to receive real-time feedback from professionals; ranging from better body language to cutting out filler words when speaking, the advice given by these professionals will be sure to help them ace their next internship or job interview. Among the professional attendees were Mark Galvin, Jade Gonzalez, Brittney Calhoun, and former KSU PRSSA Presidents, Christian Gehrke and Ashlynn Lindsey. Towards the end of the evening, a Q&A was held for students to ask their most pressing interview and preparation skill questions. All the answers given from our professionals were noteworthy, but a couple of tips…

19Mar 2025 by Emily Reimbold No Comments

Kennesaw PRSSA Takes First Place in National PRSSA Pacesetter Award

Informational

On Monday, February 17 2025, the Public Relations Student Society of America National announced that the Kennesaw State University PRSSA chapter won first place for its’ Fall 2024 Pacesetter Award! This award acknowledges achievements within PRSSA chapters regarding membership, national participation, and chapter development. Kennesaw State University has been recognized for this award six times in the past, but this is the first time receiving the first-place honor. KSU PRSSA wants to thank all the faculty, e-board members, students, and sponsors that make awards and recognitions like this possible. This achievement is attributed to the hard work and dedication to the continued success and growth of the chapter put forth by these groups. Everyone at KSU PRSSA is looking towards the future and gearing up to apply for the Spring…

19Mar 2025 by Emily Reimbold No Comments

KSU PRSSA- ‘Roaring 20th’ Celebration and Spring Kickoff

Informational

Kennesaw PRSSA Celebrates 20th Anniversary at Spring Kickoff Meeting! KSU PRSSA had its Spring Kickoff this past Wednesday night and launched itself into a new semester with a ‘Roaring Twenties’ theme! This theme was special not only for the first PRSSA meeting of the new year but also because KSU PRSSA is celebrating its 20th anniversary this year! In honor of this, we had the delight of hearing from some of our founding professional advisors, Barbara Gainey and Karla Harvill. Attendees also had the pleasure of hearing from Gregory Paul, the Associate Dean of Faculty and Inclusive Excellence of the Norman J. Radow College of Humanities and Social Sciences. Our speakers shared with students how to get the most out of PRSSA, why it is important to get involved in…

13Nov 2024 by kennesawprssa

What Would You Do? Assessing Crises and Crisis Communication Workshop.

Chapter Meetings, Informational

On Wednesday, Nov. 13, Kennesaw PRSSA had the amazing opportunity to get hands-on with crisis communication in the workforce. Asher Morris, Deputy Officer of Atlanta Mayor’s Office of Emergency Preparedness, joined us to walk us through a recent real-life crisis in Atlanta. His experience in the field showed how the power of strategy and trustful communication amidst a crisis is essential. During the workshop, Morris provided students with a timeline of events from a water crisis that occurred in Atlanta earlier this year. We then developed and assessed a crisis communication plan in retrospect, resulting in much valuable insight. Crisis communication is a skill many public relations professionals must develop to be prepared for the unknown. Key takeaways from the workshop included: Always be honest with the public. Show empathy…

12Nov 2024 by kennesawprssa

BGCA Agency Tour: The Importance of Being Comfortable In Fear.

Informational

On Nov. 12, several Kennesaw PRSSA members had the amazing opportunity to tour the national headquarters of the Boys and Girls Club of America. On this visit, our members were able to learn more about BGCA and hear from multiple guest speakers on a multitude of topics. This visit was not only informative for our members, but empowering and inspirational to hear how much each guest speaker cares for the initiatives set forth at the BGCA. The tour was led by former KSU PRSSA President, Christian Gehrke, who now works at the BGCA and spoke to our members about the BGCA and its mission. The BGCA is a nonprofit organization that enables and values young lives. Through programs pertaining to education, arts, health and wellness, workforce realness, and character and…

17Oct 2024 by kennesawprssa

Kennesaw PRSSA Visits Weber Shandwick to Provide Industry and Professional Exposure to Students.

Informational

On October 17th, multiple Kennesaw PRSSA e-board members were given the exciting opportunity to visit and tour the Weber Shandwick Atlanta offices! Weber Shandwick is a communications and marketing agency that works in sectors such as food and beverage, health, and government and public, just to name a few. Its offices spread across 59 cities, with networks extending to 113 cities. In addition, Weber Shandwick has worked with many high-profile clients and brands, including Pop-Tarts, TRESemmé, eBay, and many more. On this tour, our executive board members, along with students from the University of Georgia, Auburn University, and The University of South Carolina, were able to hear from associates what the agency-side of PR work is like, and what a typical workday looks like at WS. A number of Weber Shandwick…

16Oct 2024 by kennesawprssa

Belonging, Diversity, Equity, and Inclusion: “Be True to Atlanta.”

Chapter Meetings, Informational

Belonging, Diversity, Equity, and Inclusion, or BDEI, is a relatively new concept that is emerging in the workplace. The practice and implementation of BDEI is a way for organizations to create a more culturally diverse, accepting, and understanding work environment. This week at Kennesaw’s PRSSA chapter meeting, we received Amina Jones, Senior Vice President of Multicultural and Health for Edelman, and Alexis Roe, the Vice President of DEI Impact and Strategic Initiatives for the Atlanta Hawks, to speak to the chapter about BDEI and what that looks like in their respective organizations. Through Jones’ background in healthcare and her current experience in PR, she has developed campaigns such as ‘The Unspoken Curriculum’ and ‘Believe My Pain’ that specifically target Black individuals and the mental and physical struggles they face from…

02Oct 2024 by kennesawprssa

Artificial Intelligence and PR: “Don’t freak out, the jobs are there.”

Chapter Meetings, PRSSA

The rise of artificial intelligence technology has many people interested to know if it will help or harm their jobs. For this week’s chapter meeting, we welcomed Dr. Elaine Venter, a professor here at Kennesaw State University, to discuss the uproar surrounding AI technology in the world of PR. “First thing, don’t freak out, the jobs are there,” Dr. Venter reassured the audience that AI is not here to hurt us, but rather help us! Here are the key takeaways from her presentation. AI 101: Artificial intelligence technology refers to the development of computer systems capable of performing humanlike tasks. According to Dr. Venter, “AI is achieved through a combination of machine learning, deep learning, and natural language processing…” Despite the sophistication of these systems, we have not yet reached…

04Sep 2024 by kennesawprssa

Social Media and PR: “The enthusiasm of a puppy and the memory of a goldfish.”

PRSSA

It has been another successful PRSSA Wednesday session! This week we focused on Social Media and PR. Our phenomenal guest speakers gave us crucial insight into what it is like navigating through social media in the eyes of public relations. Paige Hales, Senior Manager of Communication at the Georgia Aquarium, discussed how meeting the audience where they are will always boost brand engagement. With her team and prior experience, she shared how social media has its ups and downs, even for the largest aquarium is the U.S. Nonetheless, she believes the social media game is all about keeping high hopes and teamwork can make the social media dream work. Zach Loechle, Communication Manager at Interstate Renewable Energy Council, shared with us the importance of protecting your brand through honesty. Crisis…

21Apr 2024 by kennesawprssa

Kennesaw PRSSA Partners with Ketchum Atlanta to Bridge the Gap Between Classroom to Corporate

Networking

By: Zari Muhammad Kennesaw PRSSA members are getting ahead of the game by embarking on agency tours with PR giants like Ketchum Atlanta. The students had an immersive experience with Ketchum executives on March 27, 2024, where they learned about Ketchum’s mission and values, recent campaign successes like Wendy’s Mercury Retrograde Menu, the annual fellowship program for recent graduates, and the future of AI in PR. Across the country, college students are graduating at exponential rates without experiencing an authentic workplace, leaving them inadequately prepared for entry-level positions. Throughout the presentation, the spirit of Ketchum could be felt from their employees, as they beamed with excitement to answer questions and share career insights with KSU PRSSA members, making sure to connect everything back to their “why.” “We show up every…