Blog

21Feb 2023 by Cayman Handley
NONPROFIT PR

NONPROFIT PR

Informational
Public relations is critical when working for a nonprofit organization as it determines the bottom line for the organization itself and shapes public opinion. One can best describe public relations as a "storytelling" career in which you are trying to communicate a specific message to your target audience. PR professionals working with nonprofits have one very critical task:Establishing a positive image for your organization in the media to increase donations. When working with nonprofits, an excellent public relations strategy can increase the number of donors within the target audience. But often, an organization can face crisis mode, so a perfect public relations strategy can reflect the gravity of situations that may not be told correctly. It is vital to make your message as transparent as possible. The public must understand…
Read More
30Mar 2022 by kennesawprssa
Welcome!

Welcome!

PRSSA
Hello everyone, and welcome to our blog for Kennesaw PRSSA! We are so excited to launch this blog alongside our brand new website, and we hope that you will find the materials posted in this blog helpful and engaging. We will be posting every week about relevant topics in the PR industry. Please feel free to comment on our blogs and contribute to our discussions about the world of PR, and if there are any particular topics that you would like us to blog about, you can email your ideas to our designated contact email in the site footer.
Read More
21Apr 2024 by kennesawprssa No Comments

Kennesaw PRSSA Partners with Ketchum Atlanta to Bridge the Gap Between Classroom to Corporate

Networking
By: Zari Muhammad Kennesaw PRSSA members are getting ahead of the game by embarking on agency tours with PR giants like Ketchum Atlanta. The students had an immersive experience with Ketchum executives on March 27, 2024, where they learned about Ketchum’s mission and values, recent campaign successes like Wendy’s Mercury Retrograde Menu, the annual fellowship program for recent graduates, and the future of AI in PR. Across the country, college students are graduating at exponential rates without experiencing an authentic workplace, leaving them inadequately prepared for entry-level positions. Throughout the presentation, the spirit of Ketchum could be felt from their employees, as they beamed with excitement to answer questions and share career insights with KSU PRSSA members, making sure to connect everything back to their “why.” “We show up every…
Read More
28Feb 2024 by kennesawprssa

Event Planning & PR – Things to Know!

Informational
Written by: Myrikal King Just like the rest of the world, as time passes the field of PR continues to grow and evolve. It has become an extremely diverse field that requires PR professionals to be well versed in several areas of expertise. For many people in the field, it takes time to find which industry is the best fit for their career. Many PR professionals work in several industries before settling into one area of expertise.   Event planning is one of the many important industries in the PR world. They put together events from big company fundraisers to small parties and gatherings. Everything from booking entertainment, catering food, booking venues, and anything else in between, is covered by event planners.   There are many necessary steps to successfully accomplishing the…
Read More
01Nov 2023 by Jayla Williams

AI & PR: The Perfect Match for Transforming Communications

Informational
In today's fast-paced and digital centered world, the world of Public Relations  has undergone a transformation thanks to the evolution of Artificial Intelligence. PR professionals are finding innovative ways to harness this technology to streamline their processes, enhance their campaigns, and engage with audiences. Benefits of Integrating AI into PR: AI automates time-consuming tasks, allowing PR professionals to focus on strategic planning and creativity rather than routine work. AI-driven content creation and automation reduce labor costs, making PR campaigns more cost-efficient. Challenges and Ethical Considerations: Despite the significant advantages of AI in PR, there are some challenges and ethical considerations to address. AI-generated content can spread misinformation posing risks to reputation and credibility. It is essential for Pr Professionals to approach AI in PR with caution, addressing potential ethical issues…
Read More
31Oct 2022 by Amaya Whitaker

Journalism and PR 

Informational
Public relations and journalism complement and need one another in the world of communications. The goal of journalists, when working with public relations practitioners, is to make sure the “story” is interesting to their target audience. Building strong relationships with public relations professionals is key. On the other hand, public relations professionals’ goal when working with journalists is to help both their clients and journalists secure a story and try to communicate that story through someone else. Nonetheless, it can be tricky to work with professionals in these two industries. One of the hardest parts of working with public relations professionals is to differentiate between a newsworthy story and a story with no substance. When pitching a story to a journalist, public relations professionals need to ask themselves if the…
Read More
27Oct 2022 by Amaya Whitaker

3 Traditions and 4 Trends in Public Relations

Informational
In today’s day and age, public relations is complex. Traditions and trends clash in ways that one could not imagine. There are rules of thumb and constants in public relations that are being challenged by the trends of Generation Z. It’s important to understand that nowadays, traditions aren’t being ignored but they’re evolving based on trends that are circulating throughout society today.   There are three traditions that have remained constant in public relations. For one, storytelling has remained at the center of this field. The way we tell stories has changed but not the fact we have a story to tell. Nowadays, it’s about digital and visuals, so it’s important to adapt.  Another tradition is the fact that data and knowledge are the keys to success. Understanding why something may…
Read More
18Oct 2022 by Amaya Whitaker

3 Things to Expect from Working in Entertainment PR

Informational, PRSSA, Tips & Tricks
September 28, 2022 From a PR agency to the circus, the aquarium or TV screens across the nation, entertainment PR can take you anywhere. A large portion of PR professionals in the entertainment industry did not start working in that specific industry. Entertainment PR is a multifaceted field where you can meet great people and create great events. For some this field of PR comes after a long process of elimination where other PR pathways didn’t work out for them based on their passions, goals and skills.  Some areas that entertainment PR covers include movie premieres, events, social media, internal and external communication, sporting events, storytelling and television work.  Ever wondered what to expect from working in entertainment PR? Here are three things you may not know play a major…
Read More
30Mar 2022 by Jayla Williams
What is Public Relations?

What is Public Relations?

Informational, Tips & Tricks
So, you’re a public relations major, but don’t know how to explain what PR is? A lot of people may not understand what the meaning of public relations is, or what the job entails. According to the PRSA website, the definition of public relations is, “Public relations helps an organization, and its publics adapt mutually to each other. It is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To put it in more simple terms, you could say it PR refers to managing how others see or feel about a person, brand, or company. PR focuses on maintaining a positive image with handling media requests and inquires.  So, I know what PR is, but what skills do I need to have?  The most important…
Read More
30Mar 2022 by Jayla Williams
What Can I Do with a PR Degree?

What Can I Do with a PR Degree?

Informational, Networking, Tips & Tricks
So, you’re thinking of majoring in public relations, but don’t know what careers it entails? Public Relations has many different avenues to explore from.  The most common public relations career you will hear is a Public Relations Specialist. Here are five most common careers that public relations degree prepares you for besides PR Specialist.  Public Relations Manager This is a mid-level management job for someone with 6-8 years of experience with PR. Some of their job duties include creating and maintain an appropriate and acceptable public image for their client by communicating programs and accomplishments. PR Managers also are equipped with fielding media questions and release information to address negative publicity and handle emergency crisis.  Median Salary: $112,828  Social Media Specialist  This role is designed to communicate with he public through…
Read More