13Nov 2024 by kennesawprssa No Comments

What Would You Do? Assessing Crises and Crisis Communication Workshop.

Chapter Meetings, Informational
On Wednesday, Nov. 13, Kennesaw PRSSA had the amazing opportunity to get hands-on with crisis communication in the workforce. Asher Morris, Deputy Officer of Atlanta Mayor’s Office of Emergency Preparedness, joined us to walk us through a recent real-life crisis in Atlanta. His experience in the field showed how the power of strategy and trustful communication amidst a crisis is essential.  During the workshop, Morris provided students with a timeline of events from a water crisis that occurred in Atlanta earlier this year. We then developed and assessed a crisis communication plan in retrospect, resulting in much valuable insight.  Crisis communication is a skill many public relations professionals must develop to be prepared for the unknown. Key takeaways from the workshop included: Always be honest with the public. Show empathy…
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16Oct 2024 by kennesawprssa

Belonging, Diversity, Equity, and Inclusion: “Be True to Atlanta.”

Chapter Meetings, Informational
Belonging, Diversity, Equity, and Inclusion, or BDEI, is a relatively new concept that is emerging in the workplace. The practice and implementation of BDEI is a way for organizations to create a more culturally diverse, accepting, and understanding work environment. This week at Kennesaw’s PRSSA chapter meeting, we received Amina Jones, Senior Vice President of Multicultural and Health for Edelman, and Alexis Roe, the Vice President of DEI Impact and Strategic Initiatives for the Atlanta Hawks, to speak to the chapter about BDEI and what that looks like in their respective organizations. Through Jones’ background in healthcare and her current experience in PR, she has developed campaigns such as ‘The Unspoken Curriculum’ and ‘Believe My Pain’ that specifically target Black individuals and the mental and physical struggles they face from…
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02Oct 2024 by kennesawprssa

Artificial Intelligence and PR: “Don’t freak out, the jobs are there.”

Chapter Meetings, PRSSA
The rise of artificial intelligence technology has many people interested to know if it will help or harm their jobs. For this week’s chapter meeting, we welcomed Dr. Elaine Venter, a professor here at Kennesaw State University, to discuss the uproar surrounding AI technology in the world of PR. “First thing, don’t freak out, the jobs are there,” Dr. Venter reassured the audience that AI is not here to hurt us, but rather help us! Here are the key takeaways from her presentation. AI 101: Artificial intelligence technology refers to the development of computer systems capable of performing humanlike tasks. According to Dr. Venter, “AI is achieved through a combination of machine learning, deep learning, and natural language processing…” Despite the sophistication of these systems, we have not yet reached…
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