02Oct 2024 by kennesawprssa

Artificial Intelligence and PR: “Don’t freak out, the jobs are there.”

Chapter Meetings, PRSSA
The rise of artificial intelligence technology has many people interested to know if it will help or harm their jobs. For this week’s chapter meeting, we welcomed Dr. Elaine Venter, a professor here at Kennesaw State University, to discuss the uproar surrounding AI technology in the world of PR. “First thing, don’t freak out, the jobs are there,” Dr. Venter reassured the audience that AI is not here to hurt us, but rather help us! Here are the key takeaways from her presentation. AI 101: Artificial intelligence technology refers to the development of computer systems capable of performing humanlike tasks. According to Dr. Venter, “AI is achieved through a combination of machine learning, deep learning, and natural language processing…” Despite the sophistication of these systems, we have not yet reached…
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04Sep 2024 by kennesawprssa

Social Media and PR: “The enthusiasm of a puppy and the memory of a goldfish.”

PRSSA
It has been another successful PRSSA Wednesday session! This week we focused on Social Media and PR. Our phenomenal guest speakers gave us crucial insight into what it is like navigating through social media in the eyes of public relations.  Paige Hales, Senior Manager of Communication at the Georgia Aquarium, discussed how meeting the audience where they are will always boost brand engagement. With her team and prior experience, she shared how social media has its ups and downs, even for the largest aquarium is the U.S. Nonetheless, she believes the social media game is all about keeping high hopes and teamwork can make the social media dream work. Zach Loechle, Communication Manager at Interstate Renewable Energy Council, shared with us the importance of protecting your brand through honesty. Crisis…
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21Apr 2024 by kennesawprssa

Kennesaw PRSSA Partners with Ketchum Atlanta to Bridge the Gap Between Classroom to Corporate

Networking
By: Zari Muhammad Kennesaw PRSSA members are getting ahead of the game by embarking on agency tours with PR giants like Ketchum Atlanta. The students had an immersive experience with Ketchum executives on March 27, 2024, where they learned about Ketchum’s mission and values, recent campaign successes like Wendy’s Mercury Retrograde Menu, the annual fellowship program for recent graduates, and the future of AI in PR. Across the country, college students are graduating at exponential rates without experiencing an authentic workplace, leaving them inadequately prepared for entry-level positions. Throughout the presentation, the spirit of Ketchum could be felt from their employees, as they beamed with excitement to answer questions and share career insights with KSU PRSSA members, making sure to connect everything back to their “why.” “We show up every…
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28Feb 2024 by kennesawprssa

Event Planning & PR – Things to Know!

Informational
Written by: Myrikal King Just like the rest of the world, as time passes the field of PR continues to grow and evolve. It has become an extremely diverse field that requires PR professionals to be well versed in several areas of expertise. For many people in the field, it takes time to find which industry is the best fit for their career. Many PR professionals work in several industries before settling into one area of expertise.   Event planning is one of the many important industries in the PR world. They put together events from big company fundraisers to small parties and gatherings. Everything from booking entertainment, catering food, booking venues, and anything else in between, is covered by event planners.   There are many necessary steps to successfully accomplishing the…
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30Mar 2022 by kennesawprssa
Welcome!

Welcome!

PRSSA
Hello everyone, and welcome to our blog for Kennesaw PRSSA! We are so excited to launch this blog alongside our brand new website and we hope that you will find the materials helpful and engaging. We will post every week about relevant topics in the PR industry. Please feel free to comment and contribute to our discussions about the world of PR. If there are any particular topics that you would like us to blog about, please email your ideas to our designated contact email in the site footer. Thanks!
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