Category: Informational

On October 17th, multiple Kennesaw PRSSA e-board members were given the exciting opportunity to visit and tour the Weber Shandwick Atlanta offices! Weber Shandwick is a communications and marketing agency that works in sectors such as food and beverage, health, and government and public, just to name a few. Its offices spread across 59 cities, with networks extending to 113 cities. In addition, Weber Shandwick has worked with many high-profile clients and brands, including Pop-Tarts, TRESemmé, eBay, and many more. On this tour, our executive board members, along with students from the University of Georgia, Auburn University, and The University of South Carolina, were able to hear from associates what the agency-side of PR work is like, and what a typical workday looks like at WS. A number of Weber Shandwick…

In today's fast-paced and digital centered world, the world of Public Relations  has undergone a transformation thanks to the evolution of Artificial Intelligence. PR professionals are finding innovative ways to harness this technology to streamline their processes, enhance their campaigns, and engage with audiences. Benefits of Integrating AI into PR: AI automates time-consuming tasks, allowing PR professionals to focus on strategic planning and creativity rather than routine work. AI-driven content creation and automation reduce labor costs, making PR campaigns more cost-efficient. Challenges and Ethical Considerations: Despite the significant advantages of AI in PR, there are some challenges and ethical considerations to address. AI-generated content can spread misinformation posing risks to reputation and credibility. It is essential for Pr Professionals to approach AI in PR with caution, addressing potential ethical issues…

Public relations and journalism complement and need one another in the world of communications. The goal of journalists, when working with public relations practitioners, is to make sure the “story” is interesting to their target audience. Building strong relationships with public relations professionals is key. On the other hand, public relations professionals’ goal when working with journalists is to help both their clients and journalists secure a story and try to communicate that story through someone else. Nonetheless, it can be tricky to work with professionals in these two industries. One of the hardest parts of working with public relations professionals is to differentiate between a newsworthy story and a story with no substance. When pitching a story to a journalist, public relations professionals need to ask themselves if the…

In today’s day and age, public relations is complex. Traditions and trends clash in ways that one could not imagine. There are rules of thumb and constants in public relations that are being challenged by the trends of Generation Z. It’s important to understand that nowadays, traditions aren’t being ignored but they’re evolving based on trends that are circulating throughout society today.   There are three traditions that have remained constant in public relations. For one, storytelling has remained at the center of this field. The way we tell stories has changed but not the fact we have a story to tell. Nowadays, it’s about digital and visuals, so it’s important to adapt.  Another tradition is the fact that data and knowledge are the keys to success. Understanding why something may…