28Feb 2024 by kennesawprssa

Event Planning & PR – Things to Know!

Informational
Written by: Myrikal King Just like the rest of the world, as time passes the field of PR continues to grow and evolve. It has become an extremely diverse field that requires PR professionals to be well versed in several areas of expertise. For many people in the field, it takes time to find which industry is the best fit for their career. Many PR professionals work in several industries before settling into one area of expertise.   Event planning is one of the many important industries in the PR world. They put together events from big company fundraisers to small parties and gatherings. Everything from booking entertainment, catering food, booking venues, and anything else in between, is covered by event planners.   There are many necessary steps to successfully accomplishing the…
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01Nov 2023 by Jayla Williams

AI & PR: The Perfect Match for Transforming Communications

Informational
In today's fast-paced and digital centered world, the world of Public Relations  has undergone a transformation thanks to the evolution of Artificial Intelligence. PR professionals are finding innovative ways to harness this technology to streamline their processes, enhance their campaigns, and engage with audiences. Benefits of Integrating AI into PR: AI automates time-consuming tasks, allowing PR professionals to focus on strategic planning and creativity rather than routine work. AI-driven content creation and automation reduce labor costs, making PR campaigns more cost-efficient. Challenges and Ethical Considerations: Despite the significant advantages of AI in PR, there are some challenges and ethical considerations to address. AI-generated content can spread misinformation posing risks to reputation and credibility. It is essential for Pr Professionals to approach AI in PR with caution, addressing potential ethical issues…
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21Feb 2023 by Cayman Handley
NONPROFIT PR

NONPROFIT PR

Informational
Public relations is critical when working for a nonprofit organization as it determines the bottom line for the organization itself and shapes public opinion. One can best describe public relations as a "storytelling" career in which you are trying to communicate a specific message to your target audience. PR professionals working with nonprofits have one very critical task:Establishing a positive image for your organization in the media to increase donations. When working with nonprofits, an excellent public relations strategy can increase the number of donors within the target audience. But often, an organization can face crisis mode, so a perfect public relations strategy can reflect the gravity of situations that may not be told correctly. It is vital to make your message as transparent as possible. The public must understand…
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31Oct 2022 by Amaya Whitaker

Journalism and PR 

Informational
Public relations and journalism complement and need one another in the world of communications. The goal of journalists, when working with public relations practitioners, is to make sure the “story” is interesting to their target audience. Building strong relationships with public relations professionals is key. On the other hand, public relations professionals’ goal when working with journalists is to help both their clients and journalists secure a story and try to communicate that story through someone else. Nonetheless, it can be tricky to work with professionals in these two industries. One of the hardest parts of working with public relations professionals is to differentiate between a newsworthy story and a story with no substance. When pitching a story to a journalist, public relations professionals need to ask themselves if the…
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27Oct 2022 by Amaya Whitaker

3 Traditions and 4 Trends in Public Relations

Informational
In today’s day and age, public relations is complex. Traditions and trends clash in ways that one could not imagine. There are rules of thumb and constants in public relations that are being challenged by the trends of Generation Z. It’s important to understand that nowadays, traditions aren’t being ignored but they’re evolving based on trends that are circulating throughout society today.   There are three traditions that have remained constant in public relations. For one, storytelling has remained at the center of this field. The way we tell stories has changed but not the fact we have a story to tell. Nowadays, it’s about digital and visuals, so it’s important to adapt.  Another tradition is the fact that data and knowledge are the keys to success. Understanding why something may…
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18Oct 2022 by Amaya Whitaker

3 Things to Expect from Working in Entertainment PR

Informational, PRSSA, Tips & Tricks
September 28, 2022 From a PR agency to the circus, the aquarium or TV screens across the nation, entertainment PR can take you anywhere. A large portion of PR professionals in the entertainment industry did not start working in that specific industry. Entertainment PR is a multifaceted field where you can meet great people and create great events. For some this field of PR comes after a long process of elimination where other PR pathways didn’t work out for them based on their passions, goals and skills.  Some areas that entertainment PR covers include movie premieres, events, social media, internal and external communication, sporting events, storytelling and television work.  Ever wondered what to expect from working in entertainment PR? Here are three things you may not know play a major…
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30Mar 2022 by Kamryn Lacy

Barcelona Principles? What is that?

Informational, Tips & Tricks
When I first heard about the Barcelona Principles, I automatically thought of the Cheetah Girls dancing down the streets of Spain singing, “You gotta strut like you mean it, free your mind!”[1] It turns out that the reason these guidelines are titled ‘Barcelona Principles’ is because they were created by PR professionals who were meeting in Barcelona. These professionals from 33 different countries were all there for a summit hosted by the International Association for Measurement and Evaluation of Communication in 2010. In the end, they left with seven principles that still serve as the framework for effective communication campaign measurement today. PR industry professionals have since updated these principles in both 2015 and 2020. Essentially, the Barcelona Principles are all about setting goals, focusing on outcomes instead of outputs, moving…
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30Mar 2022 by Kamryn Lacy

Marketing vs. PR: What’s the Difference?

Informational, Tips & Tricks
If you’re anything like me, you have probably wondered what makes PR different, especially when it comes to other marketing communications fields like journalism, advertising, and marketing. As a marketing major with a public relations minor, I am only just now learning the difference. In fact, before I took on my PR minor, I had interviewed a woman who works in public affairs for a project that was supposed to be centered around a career in my area of study. (Mind you, my area of study was just in marketing at the time.) I mistakenly thought that working in public relations was in the same boat as working in marketing, and while it technically is, these two fields are still very different especially when it comes to their end goals…
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30Mar 2022 by Lauren Nye
The Official PRSSA Podcast

The Official PRSSA Podcast

Informational, PRSSA
I don’t know about you, but I love listening to podcasts when I’m driving. So, if you are anything like me, you’re going to love what I have to say next. The Public Relations Student Society of America has a podcast. I repeat: The Public Relations Student Society of America has a podcast! We already knew that PRSSA had it all, but seriously, this organization REALLY has it all! The podcast is called PRSSA Podcasts, and the episodes are categorized by topic. For example, they have a series of episodes called, “PR with the Pros” where they interview high profile PR professionals about their experiences in PR. PRSSA Podcasts also has another series of episodes called, “Student Stories” that spotlight PR students from around the globe. I applaud the makers…
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