Category: Informational

On Wednesday, February 19, 2025, Kennesaw PRSSA hosted a Mock Interview Workshop. At this event, students were able to practice their interview skills, in a real-life setting, with hiring experts. After their interview, attendees were able to receive real-time feedback from professionals; ranging from better body language to cutting out filler words when speaking, the advice given by these professionals will be sure to help them ace their next internship or job interview. Among the professional attendees were Mark Galvin, Jade Gonzalez, Brittney Calhoun, and former KSU PRSSA Presidents, Christian Gehrke and Ashlynn Lindsey. Towards the end of the evening, a Q&A was held for students to ask their most pressing interview and preparation skill questions. All the answers given from our professionals were noteworthy, but a couple of tips…

On Monday, February 17 2025, the Public Relations Student Society of America National announced that the Kennesaw State University PRSSA chapter won first place for its’ Fall 2024 Pacesetter Award! This award acknowledges achievements within PRSSA chapters regarding membership, national participation, and chapter development. Kennesaw State University has been recognized for this award six times in the past, but this is the first time receiving the first-place honor. KSU PRSSA wants to thank all the faculty, e-board members, students, and sponsors that make awards and recognitions like this possible. This achievement is attributed to the hard work and dedication to the continued success and growth of the chapter put forth by these groups. Everyone at KSU PRSSA is looking towards the future and gearing up to apply for the Spring…

Kennesaw PRSSA Celebrates 20th Anniversary at Spring Kickoff Meeting! KSU PRSSA had its Spring Kickoff this past Wednesday night and launched itself into a new semester with a ‘Roaring Twenties’ theme! This theme was special not only for the first PRSSA meeting of the new year but also because KSU PRSSA is celebrating its 20th anniversary this year! In honor of this, we had the delight of hearing from some of our founding professional advisors, Barbara Gainey and Karla Harvill. Attendees also had the pleasure of hearing from Gregory Paul, the Associate Dean of Faculty and Inclusive Excellence of the Norman J. Radow College of Humanities and Social Sciences. Our speakers shared with students how to get the most out of PRSSA, why it is important to get involved in…

On October 17th, multiple Kennesaw PRSSA e-board members were given the exciting opportunity to visit and tour the Weber Shandwick Atlanta offices! Weber Shandwick is a communications and marketing agency that works in sectors such as food and beverage, health, and government and public, just to name a few. Its offices spread across 59 cities, with networks extending to 113 cities. In addition, Weber Shandwick has worked with many high-profile clients and brands, including Pop-Tarts, TRESemmé, eBay, and many more. On this tour, our executive board members, along with students from the University of Georgia, Auburn University, and The University of South Carolina, were able to hear from associates what the agency-side of PR work is like, and what a typical workday looks like at WS. A number of Weber Shandwick…

In today's fast-paced and digital centered world, the world of Public Relations  has undergone a transformation thanks to the evolution of Artificial Intelligence. PR professionals are finding innovative ways to harness this technology to streamline their processes, enhance their campaigns, and engage with audiences. Benefits of Integrating AI into PR: AI automates time-consuming tasks, allowing PR professionals to focus on strategic planning and creativity rather than routine work. AI-driven content creation and automation reduce labor costs, making PR campaigns more cost-efficient. Challenges and Ethical Considerations: Despite the significant advantages of AI in PR, there are some challenges and ethical considerations to address. AI-generated content can spread misinformation posing risks to reputation and credibility. It is essential for Pr Professionals to approach AI in PR with caution, addressing potential ethical issues…