The Playbook of Sports Communications
On March 6th, Kennesaw PRSSA held a Sports PR meeting with guest speaker Max Strauss, Brand Communications Director for the Atlanta Hawks & State Farm Arena. This meeting allowed students to learn more about the fast-paced, exciting world of sports communications from a professional who has been on the front lines for 10+ years. As a communication director, Max gave details about handling social media for an NBA sports team, how two days are never the same within the communication department, and gave an encouraging background on how he made it to where he is today. Through Max’s experiences, students were able to see how valuable communications are to the ebb and flow of a sports organization. Teamwork is required not only from sports players but also from those behind…