18Oct 2022 by Amaya Whitaker

3 Things to Expect from Working in Entertainment PR

Informational, PRSSA, Tips & Tricks
September 28, 2022 From a PR agency to the circus, the aquarium or TV screens across the nation, entertainment PR can take you anywhere. A large portion of PR professionals in the entertainment industry did not start working in that specific industry. Entertainment PR is a multifaceted field where you can meet great people and create great events. For some this field of PR comes after a long process of elimination where other PR pathways didn’t work out for them based on their passions, goals and skills.  Some areas that entertainment PR covers include movie premieres, events, social media, internal and external communication, sporting events, storytelling and television work.  Ever wondered what to expect from working in entertainment PR? Here are three things you may not know play a major…
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30Mar 2022 by Kamryn Lacy

Barcelona Principles? What is that?

Informational, Tips & Tricks
When I first heard about the Barcelona Principles, I automatically thought of the Cheetah Girls dancing down the streets of Spain singing, “You gotta strut like you mean it, free your mind!”[1] It turns out that the reason these guidelines are titled ‘Barcelona Principles’ is because they were created by PR professionals who were meeting in Barcelona. These professionals from 33 different countries were all there for a summit hosted by the International Association for Measurement and Evaluation of Communication in 2010. In the end, they left with seven principles that still serve as the framework for effective communication campaign measurement today. PR industry professionals have since updated these principles in both 2015 and 2020. Essentially, the Barcelona Principles are all about setting goals, focusing on outcomes instead of outputs, moving…
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30Mar 2022 by Kamryn Lacy

Marketing vs. PR: What’s the Difference?

Informational, Tips & Tricks
If you’re anything like me, you have probably wondered what makes PR different, especially when it comes to other marketing communications fields like journalism, advertising, and marketing. As a marketing major with a public relations minor, I am only just now learning the difference. In fact, before I took on my PR minor, I had interviewed a woman who works in public affairs for a project that was supposed to be centered around a career in my area of study. (Mind you, my area of study was just in marketing at the time.) I mistakenly thought that working in public relations was in the same boat as working in marketing, and while it technically is, these two fields are still very different especially when it comes to their end goals…
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30Mar 2022 by Lauren Nye
PR Major vs. PR Minor @ KSU

PR Major vs. PR Minor @ KSU

Informational, Tips & Tricks
Kennesaw State University (KSU) offers a public relations major program and a public relations minor program. The question is: which program of study is right for you? Let’s break it down. The public relations major at KSU is a 120-credit hour program (including general education credit hours). A student pursuing a B.S. in public relations will take 18-credit hours of lower division courses that cover topics such as researching, writing, public speaking, visual design, ethics and an introductory course that correlates with the students major (for me, this course was Intro to Mass Communications). Once the lower division courses are completed, the student will have the opportunity to be admitted into the School of Communication and Media, where they will take the classes necessary to complete their degree. The upper…
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30Mar 2022 by Jayla Williams
What Can I Do with a PR Degree?

What Can I Do with a PR Degree?

Informational, Networking, Tips & Tricks
So, you’re thinking of majoring in public relations, but don’t know what careers it entails? Public Relations has many different avenues to explore from.  The most common public relations career you will hear is a Public Relations Specialist. Here are five most common careers that public relations degree prepares you for besides PR Specialist.  Public Relations Manager This is a mid-level management job for someone with 6-8 years of experience with PR. Some of their job duties include creating and maintain an appropriate and acceptable public image for their client by communicating programs and accomplishments. PR Managers also are equipped with fielding media questions and release information to address negative publicity and handle emergency crisis.  Median Salary: $112,828  Social Media Specialist  This role is designed to communicate with he public through…
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30Mar 2022 by Jayla Williams
What is Public Relations?

What is Public Relations?

Informational, Tips & Tricks
So, you’re a public relations major, but don’t know how to explain what PR is? A lot of people may not understand what the meaning of public relations is, or what the job entails. According to the PRSA website, the definition of public relations is, “Public relations helps an organization, and its publics adapt mutually to each other. It is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To put it in more simple terms, you could say it PR refers to managing how others see or feel about a person, brand, or company. PR focuses on maintaining a positive image with handling media requests and inquires.  So, I know what PR is, but what skills do I need to have?  The most important…
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