So, you’re thinking of majoring in public relations, but don’t know what careers it entails? Public Relations has many different avenues to explore from. The most common public relations career you will hear is a Public Relations Specialist. Here are five most common careers that public relations degree prepares you for besides PR Specialist.
Public Relations Manager
This is a mid-level management job for someone with 6-8 years of experience with PR. Some of their job duties include creating and maintain an appropriate and acceptable public image for their client by communicating programs and accomplishments. PR Managers also are equipped with fielding media questions and release information to address negative publicity and handle emergency crisis.
Median Salary: $112,828
Social Media Specialist
This role is designed to communicate with he public through the use of social media platforms. Social Media Specialist engage and interact with customers or audiences via apps like twitter, Instagram, or even snap chat. The purpose of this role is to post brand-related topics that will spark an interest to a specific audience.
Median Salary at Entry Level: $33,333
Communications Planner
Communication Planners work to improve their company or organization’s internal communication through external reputation with multiple audiences. This job includes the knowledge of public relations as well as marketing skills. This role primarily works with a company’s client to maintain their personal brand image.
Median Salary at Entry Level: $41,640
Marketing Coordinator
As a marketing coordinator, your job is to coordinate campaigns that may involve presentations, social media, and possibly television ads through an audience perception. This job requires thorough research market area to target a specific audience.
Median Salary at Entry Level: $50,882
Publicist
The purpose of this job is to get press coverage for their client. This job normally attends to a single individual rather than a large company or organization. (They are not just for celebrities!) Some of their duties include getting the press to write about their client(s) by issuing press releases. Some examples of people who may hire a publicist may be a singer/music artist, media personality, non-profit charity, and a high-profile attorney.
Median Salary at Entry Level: $38,817