01Nov 2023 by Jayla Williams

AI & PR: The Perfect Match for Transforming Communications

Informational
In today's fast-paced and digital centered world, the world of Public Relations  has undergone a transformation thanks to the evolution of Artificial Intelligence. PR professionals are finding innovative ways to harness this technology to streamline their processes, enhance their campaigns, and engage with audiences. Benefits of Integrating AI into PR: AI automates time-consuming tasks, allowing PR professionals to focus on strategic planning and creativity rather than routine work. AI-driven content creation and automation reduce labor costs, making PR campaigns more cost-efficient. Challenges and Ethical Considerations: Despite the significant advantages of AI in PR, there are some challenges and ethical considerations to address. AI-generated content can spread misinformation posing risks to reputation and credibility. It is essential for Pr Professionals to approach AI in PR with caution, addressing potential ethical issues…
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30Mar 2022 by Jayla Williams
What Can I Do with a PR Degree?

What Can I Do with a PR Degree?

Informational, Networking, Tips & Tricks
So, you’re thinking of majoring in public relations, but don’t know what careers it entails? Public Relations has many different avenues to explore from.  The most common public relations career you will hear is a Public Relations Specialist. Here are five most common careers that public relations degree prepares you for besides PR Specialist.  Public Relations Manager This is a mid-level management job for someone with 6-8 years of experience with PR. Some of their job duties include creating and maintain an appropriate and acceptable public image for their client by communicating programs and accomplishments. PR Managers also are equipped with fielding media questions and release information to address negative publicity and handle emergency crisis.  Median Salary: $112,828  Social Media Specialist  This role is designed to communicate with he public through…
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30Mar 2022 by Jayla Williams
What is Public Relations?

What is Public Relations?

Informational, Tips & Tricks
So, you’re a public relations major, but don’t know how to explain what PR is? A lot of people may not understand what the meaning of public relations is, or what the job entails. According to the PRSA website, the definition of public relations is, “Public relations helps an organization, and its publics adapt mutually to each other. It is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To put it in more simple terms, you could say it PR refers to managing how others see or feel about a person, brand, or company. PR focuses on maintaining a positive image with handling media requests and inquires.  So, I know what PR is, but what skills do I need to have?  The most important…
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